1. Kay Jewelers
Video Ad
If you’re advertising a product with sentimental value, like Kay Jewelers, video ads are the way to go. Just be sure your video has a clear (and happy) ending — people view videos more passively on Facebook than they would on YouTube, and don’t have time to interpret your ad if it’s too long or complex.
Tips: Why This Ad Works
- It’s visual: It’s relevant to me because I was recently scouring jewelry websites, specifically for necklaces like the one in the ad.
- It’s relevant: It’s relevant to me because I was recently scouring jewelry websites, specifically for necklaces like the one in the ad.
- It’s valuable: Kay shows potential customers the value of purchasing with the help of the happy reaction from the woman receiving the gift in the ad. Plus, who doesn’t love dogs?
- It has a solid call-to-action: This ad is set up to drive Page Likes, which is an easy, one-click way for me to get more relevant content served up to me.
2. Monday.com
Photo Ad
For growing businesses like Monday.com, it’s a smart idea to pivot off the brand awareness of household names. By filling the Monday logo with Apple’s famous rainbow color-way, the ad above captures the attention of Mac users who’d recognize those vintage rainbow stripes anywhere (and could use a new task-management tool that works on their computer)
Tips: Why This Ad Works
- It’s visual: The rainbow colors filling the Monday logo are both eye-catching against the black background and familiar to any Mac user.
- It’s relevant: For Mac users, and those who need to organize their tasks on a regular basis, this ad is relevant to their lifestyle in more ways than one.
- It’s valuable: The ad calls attention to Monday’s compatibility with Mac computers, making the product’s user experience more valuable to Mac users as a result.
- It has a clear call-to-action: The “Learn More” CTA on the bottom-right of the ad is a clear invitation to find out more about this product’s usage on Apple hardware.
3. Amazon
Event Ad
Ecommerce companies like Amazon use event ads to boost sales at specific points during the year, and Facebook event ads make this easy. When investing in event advertising, build a list of the holidays, shows, conferences, and awareness months your business cares about. That way, you know exactly which marketing campaigns line up with these occurrences and when to promote them on your Facebook Business Page.
Tips: Why This Ad Works
It’s visual. Not only is this image larger than the right column ad display, but it also uses warm colors, white space, and directional lines, which drew my eye towards the featured product.
It’s relevant. As a cat mom, this offer is clearly tailored to my consumer needs.
It includes an enticing value prop. Amazon has advertised a self-cleaning litter box here, which is of tremendous value for any cat owner. Additionally, it shared the strong customer ratings below an image of the product. (Social proof, anyone?)
It has a clear call to action. Amazon instructs me to click on its ad today, after which point the deal for the litter box will presumably disappear. “Now” is a strong CTA language that compels clicks.
4. NatureBox
Photo Ad
In your next Facebook photo ad, play around with live-action photography and digital design in the same image. As you can see in the ad above, NatureBox was able to design a vibrant “free trial” icon right on top of an image that would’ve worked just as well on its own.
Why This Ad Works
It’s visual. The image shows you exactly what you’re getting, and it calls out the “free trial” CTA well.
It’s relevant. Everyone likes to snack. In all seriousness, the person who saw this is a fan of several lifestyle subscription companies, which is what NatureBox is.
It’s valuable. This ad is full of value. First, the “free trial” callout is the first thing your eyes go to when looking at the image. Second, it clearly mentions the healthy aspects of the goodies in its product.
It has a clear call to action. NatureBox is asking you to try its free sample. It couldn’t be easier to know your next step.
5. Winc
Retargeting Ad
Here’s an example of a short and sweet (literally) retargeting ad from Winc (formerly known as Club W). This ad is displayed on the right column of Facebook specifically for users who browse wine-related content online. When your ad caters to people who you know would be interested, modeling the product the way Winc does above can be a home run for your brand.
Why This Ad Works
It’s visual. The visual is clear, simple, and appealing to all types of wine lovers.
It’s relevant. This came up in my wine-obsessed colleague’s News Feed. Need I say more? Two thumbs up on relevance.
It includes an enticing value prop. Three bottles for $19? What a steal. They also pull the viewer in with an additional value: a discount on their first order of wine.
It has a strong call to action. The word “get” is strong call-to-action language, and it’s used twice here. A time limit on this offer would have made it even stronger.
6. Shutterfly
Multi-Product Ad
In each image, the product being promoted is consistent in the look and feel of the Shutterfly brand — this an important quality of ads that showcase more than one item and picture.
Why This Ad Works
It’s visual. This series of images leans on a consistent color palette, making it feel both cohesive and on-brand. (Having a cute cat doesn’t hurt either.)
It’s relevant. The person who saw this loves taking photos and creating sentimental gifts. Spot on, right?
It’s valuable. There is a very clear value for the user, 40% off each of the products being advertised. The code and sale end date are also clear in the ad description. This ad also has an added level of value, it is showing the many different ways people can use Shutterfly, in ways many may not be aware of.
It has a clear call to action. I know I need to use this before February 17th when this deal expires, so I would be encouraged to take action right away.
7. MU Campus Dining
Reach Ad
The ad copy beneath the image invites customers in “after the game” — a reference to campus life that helps Facebook users imagine when they might want to stop in for a sandwich.
Why This Ad Works
It’s visual. This image has college pride, a variety of salty and sweet treats, and a well-known logo to attract hungry college students.
It’s relevant. This ad is likely only being shown to students on campus who are in its target audience. It also mentions the sports game that was going on at the time and plays to the student’s current needs: snacks and Subway sandwiches.
It’s valuable. Mizzou Market is telling hungry college students that it has everything students need for the big game.
It has a clear call to action. This ad has the option to show directions, making it extremely easy for a college student on the go to follow the walking directions to this market.
8. Boston Sports Clubs
Offer Ad
This Facebook offers ad makes it obvious what customers would be signing up for when they click the “Sign Up” CTA button below the picture. Offer ads can easily mislead viewers into pressing their CTA just to get them to click on it, but it ultimately doesn’t convert viewers into customers. BSC’s approach above is clear and upfront about what it’s offering throughout its conversion path.
Why This Ad Works
It’s visual. The featured photo uses bold colors and clear typography to draw my attention to the details of the offer, and the woman exercising gives me an idea of what I could gain from purchasing the offer.
It’s relevant. I recently moved to Boston and have been searching for gyms in my area online, so this ad is highly relevant to my recent Facebook and search activity.
It’s valuable. Paying $5 for a monthly gym membership is a great deal. Even though the price may increase in the future, the low price definitely makes me want to click.
It has a clear call to action. The CTA emphasizes that the discount offer is limited and should be claimed quickly using the word “hurry” and telling me when the offer expires.
9. Allbirds
Video Ad
There’s a lot of ad content on Facebook, and when Facebook users scroll through their News Feeds, that content starts to blend together. Sometimes your best chance at sticking out on Facebook is by using subtle movements and details — like Allbirds did, above. Let every other video on Facebook be quick and flashy, and yours will be a breath of fresh air to your audience.
Why This Ad Works
- It’s visual. The video has a clear focus on a subject, and that subject is engaging in a movement that means something: These shoes are comfy. I subconsciously started wiggling my own toes as I saw this ad for the first time.
- It’s relevant. I’m always interested in finding new shoes — I probably search or click on something related to footwear once a week. This ad feeds that interest in a unique way.
- It’s valuable. The opening quote above the video is reason enough for me to want to learn more about why these shoes are so comfortable. Allbirds also sweetens the deal with “free shipping,” “free returns,” and a note below the video that the product is “machine washable” — all without taking the focus away from the video itself.
- It has a clear call-to-action. If I want these shoes, there’s a “Shop Now” CTA button to the bottom-right of the ad, waiting for me take a closer look at them.
10. Bustle
Boosted Post
From Amazon’s vibrant neon sign in the photo, to the high number of examples included in the article (42, to be exact), Bustle’s boosted ad is sure to pique the interest of many Amazon and Bustle followers.
Why This Ad Works
- It’s visual. Lots of people are familiar with the Amazon Prime logo, but not in neon lights in a window display. It made me do a double-take while scrolling through Facebook.
- It’s relevant. As we’ve already learned from earlier examples, I like shopping on Amazon and also read Bustle, so this article is a combination of those two behaviors.
- It’s valuable. “Brilliant” is a strong adjective to describe products, which makes me curious to learn more about purchasing them.
- It has a clear call-to-action. The ad entices me with information about useful and “brilliant” gadgets I can get delivered to my door within two days, which I’m happy to click to learn more about.
( One Cup Advertising is not the original creator of the content. This is just an accumulation of information from various sources and research. Major part has been used and referred from “ blog.hubspot.com”)