The Ultimate Digital Marketing Guide for Your Business (Basics)

The Ultimate Digital Marketing Guide for Your Business (Basics)

Every successful company has to have a strong digital marketing strategy. It’s a way of interacting with customers and building a relationship with them, which may lead to increased sales…

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How to Run an Effective, Data-Driven SMS Marketing Campaign

How to Run an Effective, Data-Driven SMS Marketing Campaign

Text message marketing, also known as SMS marketing, has proven to be a great tool for businesses to engage with customers quickly and effectively. While some organizations understand why they…

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Social Media Marketing After Cambridge Analytica

In case you missed it, Mark Zuckerburg, Cambridge Analytica, and talks of APIs have been all over the news this month, forever changing how we access social media data. Here…

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Best Facebook Ad Examples

1. Kay Jewelers Video Ad If you’re advertising a product with sentimental value, like Kay Jewelers, video ads are the way to go. Just be sure your video has a…

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Facebook Ad Templates ( Part 3)

Template 1: Video Ad Video ads appear fairly large in the user’s New Feed and offer more engaging content than static posts. And with 8 billion videos being watched on…

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Primary Facebook Ad Formats ( Part 2)

Format 1: The Right Column Ad This type of ad is the most traditional on Facebook, it appears on the right side of a user’s Facebook News Feed. This is…

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Thinking of advertising on Facebook? Educate yourself before you proceed

On average, Facebook is home to 1.45 billion daily active users — from CEOs to students, to companies. And while the community is clearly there, connecting with them from a…

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